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Banker & Brisebois Launches an All-New Retail Marketing Campaign Builder

Furniture World News


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Banker and Brisebois (B&B), a retail marketing and communications firm, recently announced the launch of The Marketing Marketplace, its online subscription service with downloadable, customizable, professionally designed marketing campaigns for budget-conscious furniture retailers.

“Our goal is to level the playing field, helping small and mid-sized retailers identify and elevate their competitive edge. The Marketing Marketplace is a user-friendly, all-in resource created to strengthen marketing messages, design, and campaigns – all at an affordable price,” said

Marianne Fey, President and CEO, Banker & Brisebois. “We’re all looking to redefine what it means to work in this business landscape, and technology platforms, like The Marketplace, can help eliminate the guesswork and establish marketing communications that are effective and consistent across multiple channels.”

Subscribers can choose from a variety of ready-to-go campaign designs that are completely customizable and work with B&B to develop new ideas from concept to campaign for a more tailored approach. Subscriptions come with access to a comprehensive library of campaigns covering:

 

Digital Graphics

Print Materials

Email Marketing

Banner ads

Direct mail

Environmental

Website sliders

Retail inserts

Showroom

Email marketing

Run-of-press materials

Point-of-sale materials

Social media

 

Outdoor

 

B&B completed a pilot program to test The Marketplace with some of their current retail customers in June and July 2020. Feedback highlights B&B’s professionalism, creativity, and understanding of retail needs, as well as ease of use within The Marketplace. Two reviews:

“The new Marketplace campaigns look great, and the messaging is spot on for today’s retail environment. It’s not just the same old stuff, which really helps me stand out in my market. I love having all the different advertising elements pre-built, as it makes coordinating my messaging easier than ever.” 

Colleen Schaffner, Director of Advertising
Smith Village Home Furnishings, Pennsylvania


 

“The Marketplace is what I’ve been looking for. The comprehensive assets make all my advertising say the same thing at the same time. The team at B&B is super responsive to my needs and

always asking the right questions to make sure every advertising dollar is a wise investment.

Add to that the great pricing and the friendly staff, and I wonder how I ever did it without them.”

Dave Carlson, President & Co-Owner Carlson’s Furniture, Oregon

 
The Marketing Marketplace: How It Works

Backed by B&B’s Marketplace Planner, a customized planning calendar tailored to each subscriber’s business needs, marketing campaigns can be built in just a few steps:

  1. Search a wide variety of ready-to-go campaigns in The Marketplace library
  2. Choose customizable campaign graphics, available as a package or individual files
  3. Download art files already sized to industry standards for immediate use

Anticipating questions from first-timers, B&B has set up a live chat tool, toll-free number, and email message form to ensure fast and friendly customer service.

 

Big Impact on a Small Budget

B&B offers three subscription packages for The Marketplace, covering a customized Marketplace Planner, strategy sessions, campaign downloads, development of custom campaigns, and special discounts on all other marketing services for furniture retailers looking to expand beyond the subscription service. Additionally, all packages include the first 30 days at no charge with no contract requirements and a 10 percent discount for upfront annual payments. See more details below.


 

About Banker & Brisebois: Founded in 1912, Banker & Brisebois (B&B) is a marketing support solutions provider with a focus on the furniture industry. Marianne Fey acquired B&B in early 2019 bridging a legacy deep-rooted in furniture with her comprehensive retail marketing expertise. With a foundation built on entrepreneurism, B&B is dedicated to streamlining the marketing process, providing support to manufacturers to help them strengthen the marketing materials they provide to their retailers, ultimately boosting effectiveness for both. B&B also works directly with independent furniture retailers across the country.

Today, B&B delivers marketing solutions and materials to manufacturers and their distributors, as well as independent retailers - covering strategy, creative design, digital, print, signage and gift incentive services - making professional marketing services accessible and affordable for small and medium-sized operations. The company’s flagship product, The Marketing Marketplace, is a digital subscription service with downloadable, customizable, cost-effective marketing program assets that create an all-in resource for furniture retailers. For more, visit bankerbrisebois.com or call 800.456.0210.

 

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux

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